Design that makes complex information feel clear, calm and human.

I'm Amy Palfreyman, a senior graphic designer with over 10 years of experience across branding, editorial, digital, campaigns and print. I'm drawn to work with real purpose - design that helps people understand information clearlyand feel looked after.

I'm confident taking projects from concept to completion with a high level of autonomy, whether that's brand identity, a print and digital campaign, a publication, or an integrated marketing rollout. I enjoy the mix of creative craft and problem-solving that good design demands, turning complex requirements into work that is both visually compelling and strategically aligned.

I'm naturally approachable and collaborative - I thrive in friendly teams with big ambitions, and I'm just as comfortable listening to feedback as I am contributing ideas. In my current role I lead and mentor a small team of two designers, planning workloads and guiding creative direction across projects. Highly organised and calm under deadline pressure, I'll juggle multiple projects while keeping quality, accessibility and attention to detail at the forefront of my mind.