Proxima - Product Launch

Launch campaign for Proxima - Accora's floor-level acute bed - bringing a new healthcare product to market across multiple touchpoints and languages. With extensive knowledge of compliance in a medical setting, every launch is treated very carefully so we meet clinical and technical requirements. I art-directed and helped animate the promotional video, produced looping social/eshot animations, and designed the exhibition roller banner. I also designed the product brochure, prepared for translation into other languages so Accora's international teams could roll the launch out across markets.